It was meant to B… We’re now B Corp™ certified!

It’s like it was written in the stars. After years of making all the right noises, we’ve finally been rewarded with B Corp™ status. Certified B Corporations® are companies that meet the highest standards of social and environmental performance, transparency and accountability. It’s a huge badge of honour. Here’s why we love it…

B Corp™ is about doing the right thing in every aspect of your business, from how you treat staff to the impact you have on the local area. We were already doing a lot of good things, but our processes weren’t necessarily formalised. B Corp™ accreditation focuses our efforts and makes sure we’re doing business in a way that benefits everyone – employees, clients, community and the environment.

There’s a lot to love about working with a B Corp™ certified agency. It means our clients can work with a like-minded business that shares their commitment to ethical and sustainable growth. We’ve already implemented several practices and improvements including waste reduction, safer working conditions, staff well-being support and community engagement initiatives. 

If you’re anything like us you may already be doing a lot of things that qualify for B Corp™ status. While the process is tough, the rewards are immeasurable. Not least because you’ll be joining a group of leading brands that prioritise purpose over profit. 

As a certified B Corp™, you can commit to continuous improvement to maintain and exceed standards and set future goals to further reduce your environmental footprint, enhance employee well-being, and deepen community involvement. What’s not to love?

Our certification is a significant milestone, but it’s also a starting point for even greater impact. We see B Corp™ as the heart of what’s good for the business, what’s good for the team, and the relentless pursuit of improvement.

The average score for companies who take the B Impact Assessment is 50.9. You can imagine our pride and joy to receive a score of 99 (although Mark would have preferred 100!). It’s so rewarding to be recognised for our efforts and commitment to sustainability and social responsibility.

Big thanks to the team, our partners and the community for supporting us on our journey so far. We’d encourage other businesses to consider B Corp™ certification and join us in creating a more sustainable and equitable world. So if you’re thinking about your own B Corp™ journey or want to partner with the Foundry for purpose-driven marketing, get in touch!