Insight
Beyond the booth: How to maximise exhibition impact
With the right partner, exhibitions can mean big business. Here’s how to make them work for you…
Trade shows and exhibitions have been used to sell since the 1800s. And with events reporting a four-to-one ROI it’s easy to see why.
Exhibitions help you connect with customers face-to-face which gets your brand right under the noses of people who want to buy. But there’s more to planning a good event than just a few giveaways.
The importance of pre-planning
Start with your end goal. What do you want to achieve? Who’s your audience? Get the story straight with strong branding and the right messages. Then plan how to bring that to life.
Your Stand: More Than Just a Booth
Think outside the box. Most venues give you a fairly uninspiring square to work with. How can you stand out? Floor graphics, lighting displays, special builds…consider all options. You want to attract people to your stand and keep them there.
The power of networking and storytelling
An exhibition is the ideal vehicle to tell your brand story and showcase your unique personality. In the medical industry, Salts Healthcare is a bit of a maverick. Far from stuffy scientists, they’re known for being fun, friendly and accessible.
We’ve created a Tiki bar, health spa, and even a house to represent their brand at the annual ASCN conference. Last year, it was all about reminding people of their purpose.
We used a sales conference to roll out fresh, playful branding for play equipment manufacturer, HAGS, in Krakow. It was the perfect opportunity to reveal a revitalised design after 75 years in business. And we’ll be teeing up the Outdoor Industry Association’s AGM in 2025 with a little promo video of past achievements.
Post-Exhibition: It’s the Follow-Up That Matters
At every exhibition we build in loads of touch points that last long after the event. Whether it’s photo opportunities that can be shared on social or competitions that provide leads. This helps us continue the conversation, reconnect with leads and measure success.
Whether you’re a seasoned exhibitor or a curious attendee, we’d love to show you how events, planned in the right way, can bring you real rewards. Get in touch to find out how we can help.