Recently Ian spent a few days — and nights — in a cozy eight-bed mixed dorm at a youth hostel in Grindelwald, Switzerland. Nestled at the foot of the mighty Eiger, Mönch, and Jungfrau, it’s a place that feels almost unreal and here he shares his insights…
21 Oct 2025 / By Ian McKay
As a business, it’s good to be purpose-led, but it’s more important to make sure you truly live those values…
8 Oct 2025 / By Mark Bottomley
This summer our MD, Mark Bottomley, completed the 5-day, 300-mile bike ride from London to Paris. Here's his thoughts on the challenging 4 days to success…
17 Sept 2025 / By Mark Bottomley
Moral framing in marketing can be a powerful decision-driver but not everyone uses it ethically…
10 Sept 2025 / By James Kay
With 1 in 3 employees experiencing stress weekly, how can we improve well-being in the workplace?
14 Aug 2025 / By James Kay
On Saturday 26th July Ian took part in one of the greatest ultra trail challenges in Europe…
6 Aug 2025 / By Ian McKay
Our creative and managing director is taking on the ultimate challenge for one of our favourite charities…
16 Jul 2025 / By Mark Bottomley
With a solo arctic voyage ahead of her, Preet Chandi also had an epic challenge for us…
10 Jun 2025 / By Mark Bottomley
Finding the right strategic and creative approach can transform your business…
4 Jun 2025 / By Mark Bottomley
Could using AI in behaviour change marketing get you closer to your customers? Our Client Services Director thinks so…
22 May 2025 / By James Kay
Marketing isn’t just about selling products. It can also play a crucial role in influencing what people think, feel and do. Behaviour change marketing uses psychological principles, data and behavioural science to encourage habit formation and shift changes in attitudes.
1 May 2025 / By James Kay
This year’s World Health Day got us thinking about the importance of ethical marketing…
2 Apr 2025 / By James Kay
Here’s what we learnt from the Outdoor Industries Association’s annual conference and AGM…
1 Apr 2025 / By James Kay
With the right partner, exhibitions can mean big business. Here’s how to make them work for you…
18 Mar 2025 / By James Kay
Every organisation that achieves B Corp™ status must pass rigorous tests in five key areas…
4 Mar 2025 / By Mark Bottomley
Stu, the Romanian street dog, is known as a bit of a character. We thought he’d fit right in…
11 Feb 2025 / By Elaine Lowe
We’ve always believed business can be a force for good and now we’ve got B Corp™ status to prove it…
3 Feb 2025 / By Mark Bottomley
One minute you’re choking on SprayMount™ fumes; the next you’re briefing an AI influencer. Things never stand still for long in marketing and 2024 proved the future is getting faster. How will you keep up in 2025?
2 Jan 2025 / By Mark Bottomley
We’re donating to Manchester and Cheshire Dogs’ Home…
12 Dec 2024 / By Mark Bottomley
We’ve joined the independent movement to support fairer pay for employees nationwide…
19 Sept 2024 / By Mark Bottomley
Generative AI is still all over our newsfeeds. As we become more familiar with its endless possibilities, which businesses will benefit most?
2 Jul 2024 / By Ian McKay
On 27th April we took part as a team in the Race the Sun event for Action Medical Research. Here’s how it went…
30 May 2024 / By Ian McKay
We recently took part in the Big Plastic Count to do our bit in the war against plastic waste…
22 Apr 2024 / By Stuart Simpson
We’re really excited to bring the news that Andrew Denton is joining The Foundry as our non-Exec director.
11 Mar 2024 / By Mark Bottomley
You know us, we love a challenge, and this April we’re getting ready for a big one…
17 Jan 2024 / By Ian McKay
The Foundry team has been busy brushing up their design skills to bring you the 12 days of Creative-mas!
14 Dec 2023 / By Kate Booth
How we made sure this year’s Association of Stoma Care Nurses conference was another triumph…
7 Nov 2023 / By The Foundry
How we helped Family Action charity with their Mental Health project BAND, to create a bright and welcoming space day and night…
10 Oct 2023 / By Alesia Harrison
Our Finance Director, Elaine, proves you’re never too old for a kickabout as she explains how walking football got her back in the game.
2 Aug 2023 / By Elaine Lowe
Last week Meta launched Threads to rival Elon Musk’s Twitter. Is it worth the hype and can you afford ignore it?
11 Jul 2023 / By Kate Booth
We’re nearly halfway through 2023, and already it’s been a busy year. Today is officially our birthday, and not just any birthday, our 25-year celebration!
24 May 2023 / By The Foundry
We’ve been busy bees in the background and given ourselves a fresh new look and feel.
20 Apr 2023 / By Mark Bottomley
We’ve just planted trees for the Sow the City rewilding project…
5 Apr 2023 / By Mark Bottomley
The Outdoor Industry is facing a “moment”. The winners will be the brands and organisations that can embrace women in leadership and the outdoors, sustainability, diversity and inclusion.
5 Apr 2023 / By Ian McKay
We’re spreading the love this Valentine’s by giving reels of our free time to help clients in real time…
14 Feb 2023 / By Ian McKay
Christmas already seems a lifetime away. But we thought we’d kick off the New Year with our last favourite memory of 2022…
30 Jan 2023 / By Kate Booth
We’re digging deep for our clients and suppliers this Christmas by planting 203 trees in Manchester in support of Sow The City...
8 Dec 2022 / By Kate Booth
The Wainwrights! We joined our digital director for one leg of his walking challenge to complete the Lakeland fells in 2022…
3 Nov 2022 / By Kate Booth
After a great couple of years in the White building, The Foundry has moved back into Tomorrow at MediaCity UK!
2 Nov 2022 / By Kate Booth
Gin-crafting, pet portraits, snowboarding…as a team we do a whole lot more than advertising and we’re ready to share our passions!
6 Oct 2022 / By Kate Booth
When he’s not raising money, he’s raising awareness…
5 Oct 2022 / By Kate Booth
Senior members of our digital team have just returned from the DynamicWeb summit, meeting our partners of the last 12 years…
22 Sept 2022 / By Ian McKay
Remember your student days? For a bit of fun, we’ve taken a trip down memory lane and shared our best bits, dodgy hair and all!
13 Sept 2022 / By Kate Booth
Our Finance Manager, Elaine, will be the person our clients are used to picking up the phone to for any finance queries or receiving an email from each month with their invoices. But what you might not know about Elaine, is for the last 6 years, she’s been a member of a photography club.
16 Aug 2022 / By Kate Booth
After taking on Everest Base Camp in 2018 and winning, our Founder and Digital Director, Ian, has set himself a new challenge. He’s currently in the process of completing all 214 Wainwrights and wants to have them all ticked off within 12 months – 4 fells a week!
2 Aug 2022 / By Kate Booth
You might have a great company name and a yellow-pencil worthy logo, but is that enough to attract the best talent?
9 Jun 2022 / By Kate Booth
Video marketing is nothing new, but thanks to social media it now has the potential to reach huge audience...
4 Jan 2022 / By Mark Bottomley
2021 is almost over! With a (potentially) normal Christmas around the corner here’s a look back on some of our highlights...
20 Dec 2021 / By Ian McKay
If you’re thinking of launching an online training and development programme, here are five key things to consider...
15 Sept 2021 / By Alesia Harrison
Since the start of the pandemic, online learning has opened up a new way to connect with customers...
15 Sept 2021 / By Ian McKay
How do you unite survivors, carers and medical professionals in their mission to educate on stroke?
15 Sept 2021 / By James Kay
Instead of competing solely on price, we helped a veterinary pharmaceutical company build customer loyalty with an e-learning Academy...
15 Sept 2021 / By Mital Daya
In year two of our sugar reduction campaign for Sheffield City Council we’ve worked with local parents, students, businesses and even written a book!
19 Jul 2021 / By James Kay
Do you have a brand to launch in the health and well-being sector? Our latest research for a new client threw up some interesting finds...
10 Feb 2021 / By Mark Bottomley
Charities have been hit hard this last year, so we wanted to donate our time to help with a new fundraising campaign...
19 Jan 2021 / By Kate Booth
As more patients are forced to self-care, adherence marketing is vital for pharma and medical device companies.
16 Dec 2020 / By James Kay
It’s been a year of horrific blows for most industries, but we’ve managed to keep our spirits up by learning from changing behaviours...
30 Oct 2020 / By Vicky Green
How we’re helping Sheffield City Council to raise awareness of too much sugar through a fully managed social campaign...
19 Oct 2020 / By The Foundry
Social media is an essential part of any marketing campaign and we’re having great fun managing the feeds for some fantastic clients...
13 Oct 2020 / By Ian McKay
Our very own Mark Bottomley talks parenting, pitching and professional wins in the latest podcast from The Outrageous Impact Show...
7 Oct 2020 / By Mark Bottomley
With its affordable ads, simple structure, and growing audience TikTok has enormous potential for pharma marketing.
28 Sept 2020 / By Kate Booth
We’re living up to our reputation for #loveyourgut week by sharing some of the healthy things we do for ourselves and our clients...
25 Sept 2020 / By Kate Booth
We’re getting involved in #visionmatters for National Eye Health Week, inspired by our ophthalmic friends at Thea Pharmaceuticals...
22 Sept 2020 / By Kate Booth
Lockdown has forced us to change the way we live. How can we keep up the momentum to create a greener, cleaner planet?
15 Sept 2020 / By Kate Booth
After a few months in our temporary home, the new office is finally finished and we’ve taken up residence at Arrive, White Building, Media City.
1 Sept 2020 / By Ian McKay
We’ve seen the huge impact that the COVID-19 pandemic has had on consumer buying habits and brand engagement, especially within the health, beauty and skincare categories.
22 Jun 2020 / By The Foundry
As the weeks of lockdown tick by we’ve been reading a lot about problem skin – breakouts, irritated, dry and oily etc – so it seemed like a good time to do some investigating into the effects ‘lockdown’ might be having on our skin, and what we can do to help.
19 May 2020 / By The Foundry
Patient education is a crucial part of the marketing mix. It can strengthen the relationship between the product and the patient AND the patient and the prescriber.
27 Apr 2020 / By Ian McKay
We love a good challenge, especially if it involves counting steps. But, can we still achieve our goals during lockdown?
20 Apr 2020 / By Kate Booth
From lighting up landmarks to clapping from our doorsteps, we want to say a huge thank you to our amazing NHS workers and health heroes..
15 Apr 2020 / By Kate Booth
Joe Wicks is the nation’s PE teacher, kids are going stir crazy and the kitchen is now the office. So, what can we do to make life easier?
6 Apr 2020 / By The Foundry
Goodbye Goose Green. Hello MediaCityUK. We’ve packed up our desks, recycled about 20 tonnes of paper and given loads of old stuff new homes.
19 Feb 2020 / By Ian McKay
We’ve just launched our ‘Sheffield is Sweet Enough’ initiative for Sheffield City Council at Woodthorpe Community Primary School...
12 Feb 2020 / By Ian McKay
Our Confidence BE® campaign, for Salts Healthcare, has just received two ‘Highly Commended’ awards from the PMEA.
3 Dec 2019 / By Ian McKay
20 million people in the UK want to get out more, but don’t. Ordnance Survey plan to reverse that with #GetOutsideDay.
21 Nov 2019 / By Mark Bottomley
When Salts designed their most innovative stoma bag, they needed an inspirational marketing campaign to match.
28 Sept 2019 / By James Kay
The Foundry has been appointed to develop a healthcare professional (HCP) targeted marketing strategy for Diabetes UK.
24 Sept 2019 / By Ian McKay
With some top firms currently under fire for controversial health and wellbeing policies, how can you get it right?
23 Sept 2019 / By Kate Booth
We know we’re all eating too much sugar. Some adults are eating more than five times the recommended daily allowance…
5 Sept 2019 / By Kate Booth
Our two fonts, Veggie Regular and Veggie Grunge are available to download and, best of all, they are completely free!
22 Aug 2019 / By Mital Daya
Foundry Communications has won an intensive pitch to deliver a low sugar initiative for Sheffield City Council.
2 Aug 2019 / By Kate Booth
Sleep is big business, with companies trying to sell us everything from pillow sprays to massage machines in pursuit of some shut-eye.
28 Jun 2019 / By Kate Booth
A group of us recently took part in a sleep experiment to see if different techniques could help us improve our quality of sleep.
27 Jun 2019 / By Kate Booth
A recent survey supports the belief that healthcare brands need to talk to patients differently or, at the very least, choose their words wisely.
8 Mar 2019 / By Ian McKay